How CPG Distributors Use Microsoft Dynamics 365 to Improve Multi-Channel Access

• A Unified Platform for Multi-Channel Success 
• Reduce Data Entry and Streamline Operations Across Channels 
• Adapt Quickly to Changing Market and Consumer Demands
• Why CPG Distributors Choose Microsoft Dynamics 365 
• Ready to Grow Across Channels?

Distributors of Consumer Packaged Goods (CPG) are under constant pressure to serve a growing number of sales channels ranging from retail partners and wholesale distributors to eCommerce platforms and direct-to-consumer models. The complexity of managing these diverse sales streams can quickly overwhelm outdated systems, leaving businesses vulnerable to errors, inefficiencies, and missed opportunities. 

To stay competitive, CPG distributors need a modern, unified platform that can handle multiple channels seamlessly while delivering agility, scalability, and data-driven insights. That's where Microsoft Dynamics 365 comes in. 

A Unified Platform for Multi-Channel Success 

Microsoft Dynamics 365 provides CPG distributors with an integrated business application platform that streamlines operations across finance, supply chain, sales, and customer service. By unifying these capabilities in one platform, distributors can manage B2B, B2C, and eCommerce channels from a single source of truth—eliminating silos and reducing the need for duplicate systems. 

Here are just some of the benefits Dynamics 365 offers CPG distributors: 

Reduce Data Entry and Streamline Operations Across Channels 

One of the most significant pain points for CPG distributors is the repetitive data entry involved in managing multiple sales channels. Whether you're selling to large retail chains, independent distributors, or through online marketplaces, each channel often requires its own set of processes, formats, and data inputs. 

Microsoft Dynamics 365 helps reduce these manual steps. The platform integrates seamlessly with eCommerce platforms like Shopify, BigCommerce, and Magento, as well as Electronic Data Interchange (EDI) systems for B2B transactions. Orders from all channels are automatically pulled into the system, eliminating the need for re-entry and reducing the risk of errors or delays. 

For example, when a customer places an order through your online store, Dynamics 365 can instantly update inventory, generate an invoice, and schedule shipping—all without human intervention.  

This increases efficiency and ensures consistency across channels, so your team can spend less time managing data and more time growing the business. 

 Adapt Quickly to Changing Market and Consumer Demands 

The CPG industry is known for its rapid shifts in consumer preferences, seasonal trends, and unexpected supply chain disruptions. 

Dynamics 365 enables distributors to respond swiftly by giving real-time visibility into sales trends, inventory levels, and customer behavior. Advanced analytics and AI-driven insights help you understand which products are moving, which ones are stagnating, and where new demand is emerging so you can make faster, more informed decisions. 

For example, if a specific snack product suddenly spikes in popularity due to a viral trend or seasonal demand, Dynamics 365 can alert your team to restock inventory, increase production orders, and adjust marketing campaigns. If a supplier experiences delays, the system can suggest alternate vendors and adjust fulfillment routes accordingly. 

The flexibility of the platform allows you to update pricing, promotions, and product availability across all channels instantly, keeping your business aligned with market shifts and customer expectations without missing a beat. 

Scale with Confidence as Your Business Grows