Deconstructing Data: Make Your Marketing Dollars Go Farther with Real Data
Jessie Lezak:
Welcome to the Deconstructing Data Podcast and live stream. I'm Jessie Lezak, Fractional CMO at BDEX, along with BDEX's founder and CEO, David Finkelstein. What's going on, David? Anything new?
David Finkelstein:
Hey, Jessie. I'm good. You know what's funny is I listened to a podcast today. I'm a member of Perplexity. Have you heard of that one? It's AI platform.
Jessie Lezak:
No.
David Finkelstein:
I don't know. It's just another one of those AI platforms. But what was really cool today is they emailed me and they said that they have a new podcast. It's a 100% AI-generated podcast. And it basically is a bunch of today's news in a podcast. It's like a six- or seven-minute podcast, and they email it to you, and well, they emailed it to me today.
And I got this link and the podcast is 100% AI generated. So, not only is the content AI generated based on whatever news is going on, and it summarized the news in six minutes or seven minutes, and the speakers were both AI-generated speakers and it was pretty good. I have to give them credit. It sounded pretty good.
Jessie Lezak:
That's perfect. So, it sounds like Gina from that episode, what, over a year ago.
David Finkelstein:
Yeah. The interview we did, yeah.
Jessie Lezak:
Yeah, but that was a little bit different, of course. But that's really cool. I'll have to check that out. What did you say it's called, Perplexity?
David Finkelstein:
Yeah, perplexity. It's an AI-chat platform. I don't know. It's pretty good actually. I've used it a lot actually. That and Claude, those are my two favorites that I use.
Jessie Lezak:
Nice. Yeah, I haven't used those. I will have to check them out. But today, we have a really awesome guest to talk to. This episode has been a long time in the making and we're excited to have on Amanda Sherry. She's the director of marketing at Western Computer. I'm going to go ahead and bring her in. Welcome, Amanda.
Amanda Sherry:
Hi. Thank you so much for having me. Very happy to be here.
David Finkelstein:
Awesome. We're happy to have you here today, Amanda, as well, and we'd love for you to kick it off. So, for any of our listeners that are not familiar with you or Western Computer, we'd love to have you give a little background about yourself, tell our audience about you, and how you came to become director of marketing at Western Computer, and a little bit about what you guys do for your customers.
Amanda Sherry:
Sure, great. So, I'm Amanda Sherry. I'm the director of marketing, as you said, over 15 years of marketing, public relations and communications background. Started off my career more on the advertising side. Really fell in love with design, but knew I was not as proficient in Photoshop as I should be, but really had a strong desire to connect with people and the way the mind works.
Originally was thinking of going to school for psychology, but then geared towards that. So, I wanted to join my creative and that need for human behavior together. So, I went to school, got my master's in public communications, and then fell into marketing to be honest, and I haven't looked back. It's been fantastic. I really love what I do and the people that I work with overall.
I found Western almost 10 years ago, my first time in the Microsoft Channel and the ecosystem, really great place to be. It's small and it's tight-knit, but everyone has your back, and the culture at Western has just been fantastic, and has allowed me to thrive. I started off as marketing manager, then grew to director of marketing and right now I'm also the department lead.
So, leading a team of five total individuals across BDR marketing specialist, and up and coming marketing manager. So, I like to mentor the younger generations, which I think is pretty evident with my team. They're all really strong individuals that are doing a fantastic job.
David Finkelstein:
That's awesome. I'm excited to get into this conversation because even before we went live, we had a really good conversation about data analytics, and marketing, and some of the work that you're doing. So, our first topic, let's have you jump in, and tell us a little bit about your thoughts on the future trends, and data analytics and marketing.
Amanda Sherry:
Yeah. So, I actually forgot to give a little bit about Western overall. So, Western is a Microsoft Cloud solution partner. We specialize in Dynamics 365 and power platform solutions. So, we implement service and support dynamics, ERP and customer engagement applications, as well as the power platform applications, including Power BI.
So, some of those hopefully sound a little bit familiar, and we have just announced very excited to have joined Microsoft's Elite Inner Circle for 2024 and 2025. So, kudos to my entire team for that. Okay. So, marketing trends, something I am seeing a lot of and is really getting me excited is account intelligence overall.
There's a lot of programs out there where you can look at buyer behavior and buyer intelligence to see what people are searching for, and really hone in on your marketing and your BDR outreach according to that. So, what's really interesting is with data compliance that's been around since GDPR back in 2018, but is now in over a dozen states in some form.
In effect, I think there's five or six, but it's been signed more than that. So, marketers should really be aware of data compliance, and you should also understand your metrics and when people are converting. So, I very early learned that someone came to our website at Western, and if they didn't convert that first day, they were coming back 45 days and then converting.
So, you need enough content and enough thought leadership out there to keep top of mind, but also among that time, you can really use account intelligence to understand what people are searching and how they're searching to not only affect your content, but your outreach. Under GDPR, the buyer intelligence has a little bit of a gray area if you reach out to them from a marketing team.
But if you have a BDR and a salesperson, you're more inclined to have some direct outreach. So, it can give you net new names in your system, but account intelligence can also help you stop customer churn. If you're seeing that your customers are searching, in my case, for other ERP solutions, you can really hone in and do some... The word is escaping me, but hopefully you get what I'm saying that you can recon.
So, you can go in there and say, "Hey, is everything okay? How's your account going? Are you satisfied with everything that's going on?" And then, that's when they may come and present to you an issue of, "No, I'm actually really not happy because of this. I was thinking of going to a different ERP solution," and you can stop it before it becomes a larger issue.
So, account intelligence is something that we're using at Western today, and I'm in the beginning stages of it, and I'm really excited to see the potential where it goes.
Jessie Lezak:
That's really exciting.
David Finkelstein:
Yeah, absolutely. That's great. So, let's talk a little bit about the data. So, Deconstructing Data being the podcast, let's dig in a little deeper. Talk to us about how you go about obtaining the data, tracking the data. The reality is if you're doing that, talking about tracking data across multiple touch points of customers.
And so, there's a lot that goes into that. And collecting that data, and tracking it across multiple touch points, and then being able to track that back to the customer. So, can we dig a little deeper into that for our listeners?
Amanda Sherry:
Yeah. Marketing attribution is key. You really need to have the stats to show what is successful and not only that connected to lead quality. So, what we've done here at Western is we've had built an entire marketing measurement project. There are marketing attribution programs out there that you could have as part of your martech stack, but when looking at them, there wasn't really one that fit us the way that we wanted to move forward.
We're really big into video on-demand webinars. And some of them just didn't facilitate views. So, we worked with a freelance consultant and built our own marketing measurement report. That's been extremely beneficial for us. We connect our anonymous data with GA4, with our known data from our marketing attribution platform with our account data and Dynamics 365 Sales.
Push all of that data into Power BI and analyze it there. So, I could see my cost per lead across all of my marketing initiatives. I can see what campaigns by using UTMs really drive the most traffic for not only are my anonymous, but then what is converting into that known. So, what I said, I'm able to see what's affect that 30- to 45-day marker.
I can track all of the anonymous activity, and use that, and then understand what piece of content or what initiative they converted on. So, we have several marketing sources, the unknown and the known, super important. A lot of companies sometimes focus on just the converting, this is what they converted on a Google Ads campaign or they converted on a webinar.
But all of the steps leading up to that are so important, probably much more so than what is converting because people are self-guiding themselves through the sales cycle before they ever fill out a form and get information. Just think about all the research you do on your own right now. You're guiding yourself through some sales cycle, you're looking at reviews.
When you purchase something on Amazon, you're looking to see if it's sponsored, if it's not sponsored, how many reviews does it have, where does it sit? And then, you could go look at that same product on Target to see how it is on Target, and then you could go directly maybe Walmart. So, I looked at all of these other areas before I actually purchased that product.
So, that's valuable information for the company that's selling, and they need to know exactly what enticed me to purchase on Walmart outside of Amazon and Target, for example. So, using UTMs is a huge, it's I would say a huge reward for little effort. You're already storing that information in Google Analytics, hopefully.
By connecting it to your account data and Dynamics 365 Sales, you're able to see whether those conversions are of quality and what you need to double down on in terms of your time, effort and budget.
David Finkelstein:
I think you hit on a really important point there, which is a lot of times people are only looking at the last touch and they're giving credit to that last touch for the conversion. But the reality is you've touched that person maybe eight other times in maybe eight different ways. And had you not done that, they would not have learned about you and educated themselves.
To your point, people are putting themselves through the sales process in many ways, and that last touch may never have happened if it wasn't for the first seven. So, I think it's really important that you're tracking all of them and understanding all of the times they've touched the prospect.
Jessie Lezak:
Yeah, exactly.
Amanda Sherry:
Businesses don't even realize they've got people coming to their website, and reading stuff, and they haven't filled out the form and they're just on your website. So, having the data, that's another example of getting that first touch attribution data.
Jessie Lezak:
Yeah. I think one of the unfortunate trends of... So, you did mention the digital world. It's so hard to clearly state how someone first found you sometimes because it's such a digital world that we live in, and there's so many different ways in which we can reach out to people now. It's not as cut and dry as it was before in terms of direct mail or email or cold calling.
There's so many other ways in which someone can come across your brand. So, one of the unfortunate trends, which is a little bit disheartening sometimes, but there are ways around it, if you have the right integration between a lot of the programs is that attribution is going to get harder. Social media impressions and views, they're hard to relate to.
If someone's looking at a YouTube video, and they see you on the side, and something remains top of mind, they may come to your website days later. That may look like direct to you, but it's really YouTube. Social media impressions, throughout the scroll, if people are scrolling and look at something that they really like, they may stop for a few seconds, but not necessarily engage with your post.
AI, AI is changing the game across the board. If you look at Google now, Google is really trying to become a destination more than a search engine. So, Google is answering questions, they're showing you things that you can buy directly from Google without even going to other pages. They're trying to answer all the questions to keep you on Google.
That is partly because they are trying to sell ads too. So, they're looking for an impression they are a business. But with AI making things a destination, it's really important that you're tracking everything you do holistically and that you're not siloing your own campaigns yourself and just saying, "Oh, this email campaign to that blog article, that's really what did the mark."
Well, where else were you promoting that blog article? Where else were you just socializing your brand? Did you go to any events? Events have always been pretty cut and dry with an ROI in the past. Sometimes it's not always about the leads you get from events. Sometimes it's more about net new names from an event. Sometimes it's about progressing the leads that you already have.
So, it's really important within all of your data and the deconstructing of the data is that you understand where people are coming and how they're converting, but that information is not always as black and white because data attribution is getting harder now than it ever was before.
Jessie Lezak:
100%. I couldn't agree more.
David Finkelstein:
Yeah. I love that you use deconstructing data in that description too.
Amanda Sherry:
You would?
Jessie Lezak:
Market it, right? Yeah, like dark social is the term I think of. We've got people who might scroll and watch this live, and maybe they'll watch it live maybe 37 times before they actually go search for BDEX's website or search for the podcast, or they see just different glimpses from different other places. And attribution data isn't going to track that, same with the podcast.
We'll see, oh, particular episodes had hundreds, maybe thousands of views. Well, we don't know who those people are and we only have that data if they download it. So, then there's people in the cloud just... So, it's like, yeah, that's a great example of exactly what you're saying is it's so hard to get that attribution data, and I just find that it's helpful to ask customers open-ended, how did you hear about us?
David Finkelstein:
Yeah. I've absolutely had conversations with people that became customers and just in passing, they happened to mention that they saw our podcast a long time ago and it's like, "Oh, wait a second. I thought that they came in through this channel, but now he's telling me he saw the podcast." So, reality was he may have heard of us in the podcast first. So, you have to have those conversations to really get down to the truth of exactly how did they find you.
Jessie Lezak:
It's true because even when you first ask them, they might say Google because they'll hear you on the podcast, but then they'll go search you on Google. It's psychology. It's so hard to understand. But let's move into our next topic, Amanda, polarizing beliefs in marketing and the power of SEO. Could you kick us off here?
Amanda Sherry:
Yeah. I think the power of SEO is a polarizing belief because people think that you have to... It is time-consuming and it is an effort, but people think that it's so long-term that they need immediate results, and that the immediacy is where they should put their dollars and their effort. And they should run Google Ads, for example, instead of focusing on organic SEO.
I was a victim of that early in my career, and I ended up contracting with Google Ads partner that had me do everything very siloed. Google Ads had different pages than our organic SEO and it was just a mess all around. And ever since that time, I vowed that I would always keep enough SEO knowledge to have intelligent conversations with whoever we were partnering to do our SEO.
So, I fully believe in the power of SEO because I have the metrics and the backing to prove it from that marketing measurement report that I referenced earlier. Our organic leads, those that are both first touch and converting touch are higher in quality than majority of the other efforts that we do. So, I don't stop those other efforts because again, attribution is getting a bit harder.
So, I continue with them, but we really hone in on our website and trying to make as many SEO updates as possible. We do tech audits regularly. We have always been a huge believer of writing for a person and not a bot. And that thought leadership stance, them coming back to us 45 days later and really staying top of mind, that has fully tracked with Google's EEAT release where they're prioritizing experience authoritativeness and trustworthiness.
And that's what we've been about since we launched our new website. So, with all of these changes and the new algorithms that Google releases, it's not hard for us to stay on top of it as it is some other sites because we really have tried to fully appease our visitor and speak to them as an individual first. And I think that that helps from the organic SEO part.
David Finkelstein:
Yeah, I agree. Engaging content for the person, for the individual is important. And that might even, I think, transfer over a lot to this new AI search environment because in the AI search environment, people are searching for or they're asking questions and the answers to those questions are often in that engaging content. And so, I think that mechanism of continuing to provide engaging educational content is something that will carry over really well in the AI search world.
Jessie Lezak:
Yeah, for sure.
Amanda Sherry:
Definitely. Cool.
Jessie Lezak:
Well, anything else on the power of SEO? What would you say, Amanda, about YouTube in all of this?
Amanda Sherry:
Well, it's the second largest search engine. So, I feel that if companies aren't on YouTube, it's a bit of a disservice. I think people like to... With attention spans now, if you think about how popular TikTok is, what's that attention span? What's that real? Our attention spans are decreasing. People are multitasking because they have so many different screens and platforms at their fingertips.
Just in my office alone, I have two monitors, tons of windows open, tons of screenshots because again, I'm a marketer, and we live on screenshots. I have my phone next to me. So, while I'm very honed in on this conversation, there's a chance for me to get distracted and go elsewhere. So, YouTube, and having video and really engaging content is key for a lot of businesses.
It's again, the second largest search engine and it's another Google product. So, obviously, Google is going to interject and include their YouTube videos earlier up in the search engine so that if you do go to Google or do go to YouTube, you're staying with Google. So, that's how marketers should really be thinking about this and when they're releasing different types of content.
YouTube is fantastic, not only for the search engine part of it, but other the recommended content on the right-hand side, for driving your own content and linking back to YouTube as a strong domain authority and as a strong backlink. It's just pretty beneficial to the strategy overall.
Jessie Lezak:
Definitely. Yeah. And YouTube Shorts seem to be getting more attention because they're only one-minute videos, and like you said, people don't have the attention spans anymore. So, when they search a topic, they see a one-minute video on it, it actually is pretty powerful. Well, anything else before we move on on the power of SEO?
I know AI is definitely going to be changing, and I liked your point on that, David, because it does. And I think maybe that's why it's polarizing like you were saying because I don't think people understand that SEO still is important, even though yes, ChatGPT can do a lot of writing for you.
But I guess we'll just transition on then to the next one, which is all about Microsoft space. And you were telling us you're a Microsoft Teams person, you're totally into the ecosystem. So, talk to us about data-driven marketing in the Microsoft space.
Amanda Sherry:
Oh my gosh, I love everything Microsoft, and we use all Microsoft. Obviously, since we are a Microsoft partner, we use all Microsoft products ourselves here, and that's been really great and helpful. I mentioned Power BI a couple times. So, for me, I think data-driven marketing is even more important in the Microsoft space because it is a small ecosystem.
There are several partners there, but we're also from an SEO standpoint, competing with Microsoft themselves. Microsoft has a very high domain authority. It has a lot of investments in a lot of different videos on YouTube, so very strong from that characteristic. There's a lot of partners out there. And typically, there's not a lot of resource churn at these partners because it is a great place to be and we're our own little community.
I actually am involved a part of a networking group of Microsoft partners, and ISVs, and though sometimes, we're selling the same things, but we really help each other out, and we really wrap our hands around each other, and help us through different questions and projects. So, I really love that. I think it's important for Microsoft marketers to have that data-driven side because very typically, they're small marketing teams with small budgets.
Outside of the really large partners, marketing teams are usually under five people. Marketing budgets are smaller percentage wise than what you would find from other large B2B or B2C companies. So, it's a very competitive landscape overall when you're thinking about the resources in the seats, so when you're thinking about the budget and the teams.
So, if you use data to back yourself, and prioritize what you should and should not be working on, and take the marketing analytics, and connect that into your lead quality, and hone in on what leads are converting, and what leads are driving opportunities and driving sales, you're going to stand out as a marketer in this space, hands down.
A lot of partners don't have that ability and that visibility to connect all of the dots. So, having integrated programs and having all of the different tech stack that we do has really allowed me to show what we are capable of and show where we should prioritize our marketing budget, which has increased our leads dramatically.
We just did a presentation to my company and our MQLs are up 84% from year over year. So, now we're really focusing on driving those MQLs into SQLs and that's our marketing focus. And I've been able to drive those increases with my team for those MQLs because we analyze the data on a monthly basis. We're looking at where things are coming in, where things are dropping off, what is working, what's not.
If we get a feeling that something is bringing in spam or leads outside of our target geo, we immediately run reports, look at the data to back it, and then contact our SEM vendor, and flag it and say, "Hey, it's only been a couple of weeks, but we're seeing a huge increase here and this is the data to show it."
And they've taken that data, and they've gone to Google and say, "This is what our client is seeing and this is why they're not supposed to be seeing that data." So, I think it just helps you be a very proficient marketer. It helps you prioritize your time and it really helps you solidify your worth in a pretty small space.
Jessie Lezak:
That's great. Did you say in a pretty small space?
Amanda Sherry:
The Microsoft ecosystem in general, the Microsoft partner ecosystem.
Jessie Lezak:
Okay. I was going to say I think of the Microsoft ecosystem as a huge space.
Amanda Sherry:
I meant the Microsoft partners and the Microsoft jobs, so in terms of making a bit of a name for yourself or understanding... It's very common at Microsoft events to hear from the same marketers a lot, and as being the new up and coming next generation, it's important to have the data that backs everything that you're doing. Not the Microsoft sales eco space, more of the resourcing and the partners themselves.
Jessie Lezak:
That's awesome.
David Finkelstein:
And to your point, it sounds like to me, you guys are eating your own dog food in a sense. It sounds like you're implementing a lot of the work, a lot of the analysis that you guys are doing as a company is work that you would do for your clients. And so, you're proving that it works and that's impressive. And I think that as a customer looking in, I think that's a great presentation to be able to say, "Look, we're doing all of this. We're using all of these tools. We're analyzing it in Power BI, and we can help you do the same and be more effective."
Amanda Sherry:
Yeah. It's funny you should say that, David. I've actually been asked to record a video on just that how we're using our own systems and how it's been effective for a small marketing team and how we've seen the improvements of it. Because you're right, we use Dynamics 365 Sales, which is our CRM, and we use Power BI. We also use Power Automate to automate a lot of the workflows. So, we definitely eat around dog food.
Jessie Lezak:
That's awesome.
Amanda Sherry:
Drink our own champagne.
Jessie Lezak:
Eat your own cooking. There's so many different ways to say it. So, I feel like I already know the answer to our last topic on tech stack. So, maybe I should ask, what are your favorite tools in your tech stack that are not Microsoft?
Amanda Sherry:
I think, well, there's no getting around GA4. I think absolutely every company should be utilizing and using GA4. That's great to track anonymous activity. You can track UTMs in there very easily. So, that's a great starting point, hands down. We also use Uberflip, so that is where we host our content. So, our content hub is in Uberflip, which Uberflip has recently I think been acquired by PathFactory.
So, instead of all of our content being siloed, so our YouTube videos were on YouTube, our on-demand webinars were someplace else, our blog articles were on one landing page, sales sheets on another, case studies on another is all very siloed. And that was problematic because we were finding that people were coming to our website and wanted to look for industry-related content that those are the landing pages that they were going to.
But then when we took them to our resources, our distribution case study was on this page or distribution blogs were on this page and it was all over the place. So, we honed in and we brought it all together. We broke down those silos, which all four, I love that, and a program called Uberflip. And Uberflip has allowed us to tag and segment content in several different ways.
So, we have, if someone comes to our resource hub and they want to browse by their industry, they can go right to distribution. If they want to browse by what product they're interested in, they can come to our website and look at Dynamics 365 Business Central. If they do want to look at blogs or on-demand webinars, they can do it by type. We've also launched by Persona.
So, if someone on the finance team comes to our website and they want to see finance-related content, that's all there for them. So, going back to the SEO, it's really important that we did that in a way that didn't have duplicated content and we weren't working against ourselves. And so, we didn't want that same blog to be posted five different times, and Google look at that as duplicated content five times and then penalize us.
So, this program allows us to say this is the originating point of that piece of content. Anything else where it appears is not duplicated. So, it allows us to really give a seamless content experience for the visitor while allowing us to have that strong SEO backing. That is super important as we mentioned earlier. So, Uberflip, Dynamics 365 Sales, huge, huge one.
CRM in general is really big for marketing teams to get in there, and to understand, and to really look and analyze lead quality. Lead quality, super, super important to fully connecting those dots. Marketers need to get out of vanity metrics. I no longer look at page views. I no longer look at time on page. I'm looking at how people are coming to us, where people are converting, whether that conversion was a quality.
And if it wasn't quality, then I stopped that campaign immediately. And then, I hone in on my efforts and really double down elsewhere. All of that in Power BI, I know it's a Microsoft program, so I apologize, but Microsoft Power BI has allowed us to really facilitate campaign targeting.
We can look at a heat map of our customers and figure out where our largest customer base is and say, okay, we want to have an in-person event here because we can see that on the heat map that we have the highest potential registration number if we do it in a location that serves a majority of our customers in a place that they can drive.
So, that's how we've done a couple of our smaller in-person events, and that's been really great. And also allows us to segment, and target, and understand our titles that we have the most of so we can determine, all right, this is our top priority from a marketing standpoint, a marketing campaign topic, what is the type of content we have to create to hit this title or this persona that we have the largest size in?
And then, I really love just watching, looking and tracking cost per lead. It's really cool when you see all of your efforts coming together and you see that cost per lead ticker go down. I love it. It's just such a point of satisfaction among the team.
Jessie Lezak:
Absolutely. Well, thank you so much for sharing that and that's all really great information. I don't think I've ever come across anyone who's used the full Microsoft ecosystem the way you do, so that's really great. And I've never heard of Uberflips, is that what you called it?
Amanda Sherry:
Uberflip, but I do believe that they just got bought up by PathFactory.
Jessie Lezak:
Okay. By who?
Amanda Sherry:
Yeah, PathFactory.
Jessie Lezak:
PathFactory?
Amanda Sherry:
I believe. I'm hoping. Yeah. We've been with Uberflip for years. They've been a great company to work with and a great program. They helped us. In terms of the SEO when we first launched, it was fantastic. They have a sales enablement portion, so it's a program I recommend. Yeah.
Jessie Lezak:
Very cool.
David Finkelstein:
All right, cool.
Jessie Lezak:
Always learn something new.
David Finkelstein:
That's why [inaudible 00:36:42].
Amanda Sherry:
There's other programs that I've used, yeah. There's other programs that I've used in the past like Hotjar, Hotjar is awesome. If you're starting out a website and looking where people are clicking and heat maps, if you don't have that built out in GA4 yet, it's a bit of a really great entry point to understand how people are on your website and where they're interacting. The more experience you get with GA4, some of that information is also there, but it takes some building out.
Jessie Lezak:
Absolutely. And then, you can work with a tool like BDEX to find out who are those people that are visiting your website because you're right, you can sit there and you can look at what they're clicking on all day, but Hotjar is not going to tell you who they are. And a lot of tools won't even tell you who they are down to the household. So, that's unique that BDEX is doing some really cool things there. But yeah, I digress.
Amanda Sherry:
That account intelligence data. That is a huge trend. That data is going to be so impactful moving forward.
Jessie Lezak:
Totally, absolutely. So, in closing, Amanda, would you like to tell listeners how they could find you after the show?
Amanda Sherry:
Yeah. I am on LinkedIn fairly often. So, my maiden name is Amanda Wells, so I believe my URL is under my maiden name. So, yeah, Amanda M. Wells, so LinkedIn/in/Amanda M. Wells. Feel free to reach out and connect with me there. You can also go to westerncomputer.com.
We have a website chat that is run by our team. It's not AI powered quite yet. So, you can connect with myself or anyone else at Western through our website chat or even fill out a form and just say you'd like to get ahold of me and I'll be glad to respond.
Jessie Lezak:
That's awesome. Well, thank you so much for sharing all of that and thank you so much for joining us.
David Finkelstein:
Yeah. We appreciate you taking the time to join us today. We've had a great episode and we hope to be able to chat with you again in the future.
Amanda Sherry:
Yeah. Thank you so much for having me. I'd love to talk about data anytime.
Jessie Lezak:
Absolutely. And real quick before we go, we just want to invite our audience members to get powered by BDEX. You can simply build authentic connections with your audience and drive unprecedented engagement. Just imagine using the power of AI to build your audience. Finding product market fit as a marketer is a lot of the time, half the battle.
So, just imagine taking AI and having it study your existing customer data and helping you find more customers like them. So, we want to bring you closer to your marketing goals with your data and we're eager to guide you. So, just simply visit bdex.com or I'll throw the QR code on the screen. If you are watching this on video, you can scan that and click talk to an expert.
And we would love to talk to you about what you're working on. And for those curious about deconstructing data, we're always looking for new guests. Right now, we're booked through mid-December. So, we've got a lot of people who have suggested different people who are really interesting.
So, if you're listening to this, and you are someone or someone who would be a great fit for the show, be sure to email us at info@bdex.com. And if you want to learn more about our audience and the potential to sponsor, you can send an email to that same address at info@bdex.com and share your qualitative data with us so we can make this show better for you. But thanks again for joining, Amanda.
Amanda Sherry:
Thank you so much. Have a great night.
Jessie Lezak:
You too.
David Finkelstein:
Bye-bye. Thank you.